Agung Podomoro, a leading, integrated, and trusted property developer in Indonesia, is addressing the high demand for housing properties through the Podomoro Vaganza Exhibition, held from April 15 to 21, 2024, at the South Atrium, Galaxy Mall 1, Surabaya. This exhibition reflects the company's commitment to supporting the growth of the national property sector, particularly in the segments of landed houses and apartments.
Yenti Lokat, Assistant Vice President and Head of Regional Marketing Residential at Agung Podomoro, explained that this exhibition is concrete evidence of Agung Podomoro's commitment to optimizing the high demand for landed houses and apartments, not only in Jakarta but also outside of Java.
This commitment is supported through collaboration with various banking partners such as Bank BNI, BRI, BSI Syariah, BTN, Bank CIMB Niaga, Bank Danamon, Bank Mandiri, May Bank, Panin Bank, Permata Bank, and Bank UOB. These banks are offering promotions such as 10% down payment for ready-to-occupy homes and support from local property agents.
“As we enter the second quarter, the company continues to boost sales through mortgages (KPR) and apartment loans (KPA). Additionally, we offer special promotions for the residents of Surabaya during Podomoro Vaganza, including a 100% VAT subsidy, light down payments that can be paid in two installments, a two-year rental guarantee worth IDR 121 million, and door prizes up to the Grand Prize of gold bullion,” Yenti explained in Surabaya on April 18, 2024.
Yenti stated that through collaboration and support from strategic banking partners, Agung Podomoro is committed to continuously optimizing the availability of quality housing, in line with consumer needs. This aligns with the "Livin in Style" concept promoted by Agung Podomoro, which emphasizes modern, elegant, and sophisticated living.
“As a smart developer that is adaptive and agile, this situation will create high consumer interest in property investment and is expected to continue driving growth in the national property sector,” Yenti said.
Bank Indonesia projects that Indonesia's economy will grow by 4.7% to 5.5% in 2024. This strong economic growth is supported by the continuation of various National Strategic Projects in various regions and the development of private property influenced by various government incentives.
Domestic demand and purchasing power remain strong, as indicated by various indicators such as the consumer confidence index, retail sales index, and manufacturing index, all of which are in the optimistic zone.
Podomoro Vaganza in Surabaya showcases prestigious masterpieces from Agung Podomoro, including Podomoro City Deli Medan, Borneo Bay Balikpapan, The Premiere Hills Samarinda, and The Sky Apartment Jakarta, with various attractive promotions. The event will culminate at The Westin Surabaya, Ballroom 3, on April 20, 2024, with a special performance by Delon.
The Government-Borne Value Added Tax (PPN DTP) incentive of 11% is projected to revive the landed house and apartment market in 2024. This ease of access is expected to brighten the housing prospects, in line with Agung Podomoro's commitment to addressing national housing needs.
The prospects of the property industry in Indonesia align with the results of Bank Indonesia's Residential Property Price Survey. The Central Bank recorded a 3.27% year-on-year growth in primary market residential property sales in the fourth quarter of 2023, supported by increased sales across all types of houses.
“We are optimistic that the ease of purchasing support from the government and various partners will enhance the purchasing power of the public in property. Agung Podomoro will continue to optimize every opportunity, including addressing the economic challenges of 2024 through the development of property products that meet the needs of the dynamic market segments today,” Yenti concluded.
